Company
JCPENNEY

Timeline
2015

My Role
LEAD & DESIGN

Target Audience
MOBILE SHOPPERS

Tools
SKETCH

Deliverables
WIREFRAMES

Background

JCPenney was emerging into the mobile retail world, creating their first Android and iOS mobile app.

Challenge

I had to work with two different development teams from two different agency. I also had to ensure both iOS and Android app have a similar user experience while using the native mobile elements.

Design