TABLET PRODUCT DISPLAY

Product display page on tablets with customization, delivery, and out of stocks scenarios.

Company
JCPENNEY

Timeline
2015

My Role
DESIGN

Target Audience
TABLET SHOPPERS

Tools
AXURE

Deliverables
PROTOTYPE
USER TESTING

Background

Sales through tablet was not impressive. Management would like to explore a new layout design for tablet users.

 

Challenge

JCPenney was emerging into the mobile and tablet retail industry with little mobile retail data of similar company size to refer to. Minimal design discovery work was done prior to design.

 

Design

Towel selection with Monogram Services

Furniture selection with Limited Delivery Availability

Pants selection with Various Stocks Availability

 

User Testing

I created an interactive prototype and then worked closely with a researcher to decide on a script. The researcher worked with an agency for user recruitment. Actual users were invited on-site to make a mock purchase on a tablet in a designated testing room while I observed.

Clickable Prototype:
Tablet Product Display Prototype