TABLET PRODUCT DISPLAY
Product display page on tablets with customization, delivery, and out of stocks scenarios.
Company
JCPENNEY
Timeline
2015
My Role
DESIGN
Target Audience
TABLET SHOPPERS
Tools
AXURE
Deliverables
PROTOTYPE
USER TESTING
Background
Sales through tablet was not impressive. Management would like to explore a new layout design for tablet users.
Challenge
JCPenney was emerging into the mobile and tablet retail industry with little mobile retail data of similar company size to refer to. Minimal design discovery work was done prior to design.
Design
User Testing
I created an interactive prototype and then worked closely with a researcher to decide on a script. The researcher worked with an agency for user recruitment. Actual users were invited on-site to make a mock purchase on a tablet in a designated testing room while I observed.
Clickable Prototype:
Tablet Product Display Prototype